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Privacy Policy

Last updated: 5 July 2026

Revuella ("we", "us", "our") provides AI-powered review intelligence for Shopify merchants. This policy explains what data we collect, how we use it, and the choices available to merchants and their customers.

1. Who this applies to

This policy covers data processed through the Revuella Shopify app, including data belonging to merchants who install the app ("Merchants") and end customers who visit a Merchant's storefront ("Shoppers").

2. Information we collect

From Merchants, via the Shopify Admin API on install and sync:

  • Shop domain, store name, and contact details provided by Shopify
  • Product catalog data (titles, IDs, images) needed to generate widgets
  • Review platform API credentials (e.g. Judge.me, Yotpo) that the Merchant enters in Settings, used solely to fetch review content
  • Klaviyo API key, if provided, used solely to sync generated content to the Merchant's Klaviyo catalog
  • Billing information via Shopify's native billing API — we never see card details directly

From Shoppers, via the storefront widgets:

  • Anonymous, aggregate interaction events — widget impressions, FAQ clicks, and add-to-cart events — used to power the Merchant's analytics dashboard. We do not collect names, emails, or other personal identifiers from Shoppers through these widgets.

3. How we use information

  • To generate AI review summaries, FAQs, and research reports using Claude (Anthropic)
  • To sync generated content to the Merchant's connected review platform, storefront, and Klaviyo account
  • To operate billing, trials, and plan entitlements
  • To provide the Merchant with analytics about widget performance
  • To maintain and improve the reliability of the service

4. Third parties

We share data only as needed to provide the service: with Anthropic (to generate AI content), with the Merchant's chosen review platform (to fetch reviews), with Klaviyo (if connected), and with Shopify (for billing and store data). We do not sell Merchant or Shopper data.

5. Data retention

We retain Merchant configuration and generated content for as long as the app remains installed, plus a reasonable period afterward in case of reinstallation. Merchants can request deletion of their data at any time by contacting us.

6. Data security

API keys and credentials are stored as encrypted secrets. Access to production data is restricted to those who need it to operate the service.

7. Your rights

Merchants and Shoppers in the UK/EU have rights under GDPR (and equivalent rights elsewhere) to access, correct, or delete their personal data. To exercise these rights, contact us at hello@revuella.com.

8. Changes to this policy

We may update this policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

9. Contact

Questions about this policy can be sent to hello@revuella.com.

© 2026 Revuella. Terms · hello@revuella.com